There are two missing links in healthy eating.

First is a word to connect what we eat with how it is grown, produced, prepared and impacts our health. The word food doesn’t even come close to making that connection. Food is defined as anything that will sustain you. Not only does the word food have nothing to do with health, but all the marketing jargon, new science, and adulterations to the food supply have rendered the word food meaningless.

The word nouri on the other hand encapsulates everything you need to know about making a choice on what to eat. It’s a complete definition that saves you from counting calories, debating low fat, low sugar, fat-free, low sodium, sugar-free labels, meat or plant-based, paleo or macrobiotic, and so on. The word nouri instantly changes your perspective on what to eat and makes it super easy to make a thumbs up or thumbs down decision is less than 3 seconds. Check out this video.

The second missing link is something equally simple as changing your vocabulary. When presented with a food choice, that you know or think is “bad” for you, but is really tempting you, just ask “is it worth damage?” That question changes everything.

If you know the ice cream is going to cause you digestive distress, or the chili dog is going to keep you up ALL night, or the diet Coke is going to add to your waistline, just ask yourself “is it really worth the damage?” If you are really honest with yourself, and really want to avoid the damage, then the decision is easy.

Healthy eating is a challenge for many, especially for business travelers, because it often requires behavioral change–for example, not grabbing the first thing you see at the airport food court or conference buffet; not ordering the comfort food because you’re tired and cranky; skipping dessert at the business dinner that is already running too late. Dr. John VanDenBerg explains why a word and a question makes these kinds of changes easy.

The two missing links are a new word and a question! How simple is that?!!!